If you come in and stage my home, where do you get the furniture? Is that part of my cost?
Posted by Kerry Roth on April 27, 2010 · Leave a Comment
Home staging is a new thing for many clients. This is a common question and the answer can vary depending on the staging company. However, at Décor Staging we carry our own inventory.
We also utilize the inventory of two national vendors as well as two local private vendors. This ensures that we can meet the need of every home’s style and period. It also ensures that each staging is done without the restriction that a low inventory would create. We also take a look around the home to see if there are any pieces already in the home that can be used before bringing in outside furniture!
So, yes, the furniture does end up being a part of the overall cost, but it’s a minimal part as the furniture is rented.
Contact me at kerry@decorstaging.com or 650-619-9052 and I can share more information with you!
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Filed under Home Values, Straight from the Source · Tagged with Curb appeal, Furniture, furniture rental, Home and Garden, home selling, Home staging, listing homes, Real Estate, San Francisco, Shopping
How does home staging work? Why is it worth the money?
Posted by Kerry Roth on April 13, 2010 · Leave a Comment
Home staging is all about the best marketing of your home. Once you’ve decided to place your home on the market the next step is to make your home look as appealing as possible to potential buyers to get as much foot traffic to your listing as you can. The more people that view your home, the more potential buyers!
A home staging professional’s goal is to sell your home for the best possible price. We aim to extract the most equity possible out of a seller’s home, and to do this it needs to not only have what the buyer wants, but look immediately appealing to the buyer’s sense of style. This is increasingly important as more and more buyers view things online before going in person to the home.
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Actually, 92% of potential buyers preview homes on the internet before going to see them. Having a professionally staged and photographed home are critical to driving traffic to your home. It makes it more appealing to buyers on its first impression and makes it more likely they will take the time to see the property in person.
At Décor Staging our designs are geared toward the overall style and flow of a home, the architectural features, the potential buyer’s age and income, the first impression and photographic appeal and the use of color as a psychological component.
Having been in the home staging market for many years I can personally attest and give examples of how staging a listing can increase market value and return on investment. Contact me at kerry@decorstaging.com or 650-619-9052 and I can share more information with you!
Filed under Existing Home Sales, How it Works · Tagged with Business, home selling, Home staging, listing homes, Market value, Price, Rate of return, Real Estate, return on investment, San Francisco
What’s the difference between home staging and a decorator?
Posted by Kerry Roth on April 1, 2010 · Leave a Comment
Home staging and decorating differ on one common front: function.
A home staging professional views your home in the same light that a prospective buyer would. They have an in-indepth understanding of what distracts from a listing and what enhances a listing and will create a feel and flow in the home that attracts buyers and distracts from potential negatives of the rooms. Simply put, staging is the visual presentation of the home.
It is not decorating because home staging professionals do not decorate a room with the homeowners preferences in mind, or to make the room functional to live in. They are not concerned with function but to appeal to the target demographics for the particular home.
For example, next time you’re in a model home take a closer look at the window coverings. They make the room they are in look great, but often they are not functional. They don’t open and close, and there are sometimes faux panels flanking a window to represent a beautiful idea, but no actual use. This is staging.
Included in staging are also de-cluttering the home, painting walls, new flooring, garden and patio updating, bathroom or kitchen remodels, new lighting, deferred maintenance, power washing and curb appeal.
All of this helps your home stand out among the other listings and drives foot traffic to your listing.
Having been in the home staging market for many years I can personally attest and give examples of how staging a listing can increase market value and return on investment. Contact me at kerry@decorstaging.com or 650-619-9052 and I can share more information with you!
Filed under For Your Information, For Your Information- Real Estate, Straight from the Source · Tagged with Curb appeal, Home and Garden, home improvement, home selling, Home staging, home value, listing value, Market value
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